Projection Mapping

Projection mapping, also known as video mapping or spatial augmented reality, is a cutting-edge technology that involves the projection of visual content onto three-dimensional objects or surfaces, often irregularly shaped or non-flat, to create immersive and dynamic visual experiences. By precisely aligning and adjusting the projected visuals, projection mapping can transform ordinary objects, such as buildings, sculptures, or stages, into interactive canvases that appear to come to life.

This innovative technique is widely used in various fields, including art installations, advertising, live events, and entertainment. Projection mapping allows artists, designers, and marketers to engage audiences by manipulating the perception of space, texture, and dimension through carefully choreographed visuals and animations. It provides an impressive means of storytelling and brand communication by enveloping physical structures with captivating and illusionary imagery.