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Business events are some of the toughest to plan in the live events sector. These can include corporate conferences, product launches, trade shows, seminars, and networking sessions, each coming with a unique set of deliverables to meet both customer and investor expectations. So how do you make business events successful while satisfying all the various parties involved? Here are several tips from the audio-visual experts at MOV, who have years of experience in corporate event production:
Coordinate with A/V Technicians when Planning Your Budget
Budgeting right for corporate events—a priority for many businesses in Singapore—can get tricky when you have many things to consider. Businesses typically segment their overall event budget into the planning, coordination, and production stages. The latter can get quite expensive depending on the set design and expected impact. For example, businesses may start off with a modest budget but later decide to incorporate costly lighting effects, and pixel or projection mapping technology to drive impact, which in turn may cause the budget to spiral out of control. Avoid making this mistake by communicating with the A/V technicians early on during the planning process. The audio-visual experts at MOV can suggest cost-efficient ways to benefit from trendy A/V technology and design concepts, such as by recommending indoor & outdoor LED wall rental instead of outright purchasing. No matter your budget, your event can be spectacular as long as you coordinate well.
Have a Technical Troubleshooting Plan at the Ready
If the Grammy Awards can run into technical difficulties, as it infamously did during Metallica’s performance in 2017, so can your event! We can say for certain, with our years of experience, that even if your event planning is perfect, technical glitches can still occur once everything goes live. We strongly recommend investing in a troubleshooting plan recommended by audio-video production services to fix problems as they occur—in real-time!—to ensure optimal audience satisfaction.
Be Adaptable
Flexibility is an important but underappreciated aspect of producing a highly successful event, as the event planning process can be messy and complicated. As a professional stage lighting company that has been in this industry for a while, we have seen even the most meticulous planners run into unexpected problems during the various stages of production. How you handle such problems can determine the end result of your event. Therefore, be ready to adapt to whichever problems may arise, such as venue changes, technical limitations, equipment complications, and the like. We can help businesses make last-minute adjustments without going over budget. However, companies should be receptive to the suggested changes to make the event as successful as intended.
Invest in Quality
Quality matters for the endgame in event production—audience metrics. If you want an impactful corporate event, don’t throw various elements into the design hoping one or the other might stick. Rather, go for an audio-visual-lighting technical consultation to decide which technologies and styles best suit the event concept you have in mind. Modern audiences can easily distinguish between top-notch and subpar productions, and most bring high expectations to corporate venues. You can only deliver on such expectations by investing seriously in quality.
Consider Making Your Event More Interactive
Want better audience engagement and higher social media shares? Then make your event interactive in addition to being visually captivating. MOV can help your business come up with proven drivers of live audience engagement, such as live polls, Q&A sessions, and interactive displays. You can sustain the attention of your audience and help them feel more connected to the content with interactive elements.
Don’t Forgo Event Testing
Testing prior to proceedings is sadly an overlooked aspect of event production. It is worthwhile to allocate time and resources to test the equipment, interactive features, lighting setups, and stage design at least once before commencement to minimise the risk of technical glitches. According to MOV’s audio-visual experts, this proactive approach not only ensures the smooth functioning of all elements but also contributes to a more polished and professional event overall.
Plan Impactful and Memorable Business Events with MOV, Singapore’s Premier Event Production Company
Enhance your company’s event production capabilities with MOV, a pioneer in A/V technology services in Singapore. Our audio-visual experts will bring a wealth of creativity, specialist experience, and commitment to your corporate event, no matter how big or small. Contact us today to ask about making your event more budget-friendly, engaging, and a step above the competition. With us, experience a seamless blend of innovation and professionalism, aimed at utmost success.
